We’ll show you how! Applying for a WeChat Business Account So, now that you are familiar with the different types of accounts, you may wonder, how to register the account for your business. An enterprise account helps businesses with their internal communication and office efficiency.A service account allows you to make direct sales from your account efficiently.If you want to draw attention to your brand through posts and articles, a subscription account is the way to go.And identifying the goals you have for the platform. But it all starts with you assessing your marketing plan. Between subscription accounts, service accounts, and enterprise accounts, you have three solid options to choose from. Okay, let’s get back to the types of accounts available. By now, it has become a digital ecosystem that efficiently brings companies, services, and consumers together. Plus it offers various tools of the official accounts, and the ability to connect with the WeChat ecosystem. The WeChat enterprise account option is an efficient enterprise-level office management application.įirst, it provides the same communication experience as WeChat. 4 publishing times per month (1-6 articles at once) with push notificationsĪlso known as WeChat Work, this account type is most suitable for the registration of corporate customers.It offers some great functions for business including: WeChat Service Accountįor businesses that want to strongly market their services and products, a WeChat service account is the best option. And they aren’t notified with a push notification when an account they subscribe to publishes new content. However, the not-so-great news is that users have to go to a separate folder to see their subscribed accounts. The great thing about the subscription account is that it prioritizes the time of published content and places it at the top of the WeChat search engine. This type of account is all about communication, which makes it ideal for community engagement and relationship building.Įach day, businesses can publish once a day with 1-6 articles at the time of each publishing. For a subscription and enterprise account, you need a company registration in mainland China.Īt the end of the article, we’ll give you a detailed overview, which account is suitable to achieve the different goals. Keep in mind that overseas companies can only register a service account. Namely, in terms of marketing your products and services. So, which type of account is best for you depends largely on how you plan to utilize this account for your business. To begin with, under the umbrella of WeChat official business accounts, there are three types of accounts. Step 3: Turning a One-Time Customer into a Loyal One.Step 2: Sparking the Prospect’s Interests.
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